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Search Engine Marketing (SEM)

Search Engine Marketing, or SEM, is one of the fastest ways you can increase traffic to your website. SEM is the process in which you bid on specific keywords you want targeting a geographical area. You only pay when a user clicks on your ad, known as cost-per-click or pay-per-click. As an advertiser, you control the message and determine where, when, and how your ads are seen. Customers find your business by seeing the paid results when they search for specific keywords you have set up in your campaign.

So what determines whether your ad shows up first or fifth? It's quite simple - the higher you bid on your keywords, the higher your ad gets placed. And in the case of Google, your ad rank is based on a combination of your bid and your quality score (a measurement of the quality of your ads, keywords, and website).

The SEM experts at ClickTraffic will help you analyze keywords, develop targeted ads, and monitor and manage the results all within your specified budget. Our team will rank you in the top positions in major search engines for the most relevant search criteria and keywords for your target market and audience.

Top Pay Per Click Portals

Google AdWords

Search marketing ads are seen by millions of people every day. Each click can cost an advertiser anywhere from a few pennies to several dollars. This is where the term pay-per-click (PPC) originates from, and is the main stream of revenue for Google. (One estimate projects search marketing ad spend to reach over $40 billion by 2011.) When talking about SEM, we’re primarily talking about one thing: the ads (or sponsored links) that show up at the top and right-hand side of search results pages, particularly on Google. Ads can also be placed on other search networks (especially Yahoo and Microsoft) as well as on affiliated search and content network sites.

Microsoft adCenter

Microsoft Advertising adCenter is Microsoft's search engine and content match advertising platform. You may have previously heard Microsoft's search engine or advertising interface referred to by their former brand names "MSN" or "Live Search". adCenter ads show up on Microsoft sites, including the search engine Bing, the MSN network, and Hotmail. In early 2010, Microsoft and Yahoo reached an agreement to use the Bing search engine to power search results on Yahoo properties, and to use Microsoft adCenter as the advertiser interface to advertise in these search results.

Ready to get started?

Contact us at 888-525-4257 and we will help you tailor a successful SEM campaign!